The curling world is buzzing with excitement as American network CBS welcomes the sport back to its programming for the first time since the 1998 Nagano Winter Olympics. Tonight marks the debut of the Everest North American Curling Club Championships, and while Canadian audiences may not be fully aware, the U.S. is abuzz with anticipation.
The two-day event features a thrilling showdown between Canadian and American teams in both women’s and men’s divisions. Each team has earned their spot through their national club championships from the previous season. The matches will be broadcast live on CBS Sports Network in the U.S. and TSN in Canada.
The women’s competition kicks off tonight, September 17, at Rock Creek Curling in Lafayette, Colorado. Team USA, led by Sidney Schroeder from Madison, Wisconsin, will compete against Team Canada, captained by Abby Burgess from Oromocto, New Brunswick. The men’s teams will take the ice on September 18, with USA’s Ryan Berg from Fargo, North Dakota, going up against Canada’s Dan Sherrard from Beaumont, Alberta.
Everest, a major sponsor of Canadian curling for a decade, is now making a significant push into the U.S. market. Based in Houston, Texas, Everest’s CEO, Mark Duffey, is an enthusiastic supporter of the sport. Duffey hopes that this event will enhance the visibility of curling in the U.S. and boost grassroots participation.
Duffey promises an exciting broadcast experience, featuring cutting-edge technology and lively production elements. He believes the event will captivate viewers with its innovative presentation, setting a new standard for curling broadcasts. The women’s match will air live at 6:00 p.m. MT (8:00 p.m. ET) on CBS and TSN, with the men’s final following at the same time on September 18.