Stoke City Football Club is reaching out to its supporters to gather opinions on the potential evolution of its club crest. The consultation aims to determine whether there is significant interest among the fanbase in making changes to the current design. Following initial discussions with the independent supporters’ panel, Stoke City Connect, the club is now expanding the conversation to include all fans.
The current crest holds strong associations with Stoke City’s time in the Premier League, representing a memorable era for many supporters, particularly younger fans who have known no other emblem. However, the club acknowledges that the existing design lacks elements that directly reflect the rich heritage of both the city and the club. By engaging in this consultation, the goal is to explore the possibility of a new crest that better embodies the traditions, history, and identity of Stoke-on-Trent and its passionate supporters.
Fans who are registered to receive club communications through their My Stoke account are being contacted via email to share their thoughts on the potential redesign. Those who have not opted in, or are unsure of their registration status, are encouraged to sign up to ensure they can participate in this important discussion. If supporters express a strong preference for a new crest and an updated design is approved, the club aims to introduce it for the 2026/27 season. However, Stoke City emphasizes that the process will not be rushed, ensuring that any changes are made thoughtfully and with fan input at the forefront.
Should a new crest be adopted, its implementation will be gradual. While the new design would immediately appear on team kits and digital platforms, a full transition across all club facilities, including physical signage, would take place over time. This means that remnants of the old crest may remain visible throughout various club locations for several years following the change.
Stoke City urges all supporters to take part in shaping the club’s visual identity by registering for the consultation process. This is a unique opportunity for fans to influence a significant aspect of the club’s future while ensuring that any potential redesign remains true to the club’s roots and traditions.