West Bromwich Albion have signed a business relationship with Liquid, a Birmingham-based integrated communications consultancy.
As a sliver member of The Executive Box, the corporation will support the Baggies’ men’s and women’s teams for the new season.
West Brom’s head of marketing Tomasz Chadwick stated, as quoted by Insider Media, in a move that will help the Baggies’ suffering finances: “We’re proud to have fostered such a strong relationship and look forward to a successful season in partnership.”
While the amount of money the Baggies will earn from this sponsorship contract is uncertain, any more money flowing into the Hawthorns is a significant plus.
West Brom have struggled financially in the transfer market this summer due to ongoing financial limitations, but this news will undoubtedly please the management while also assuaging supporter anxiety.
Liquid is also a Birmingham-based company, so it’s great to see the club working with local businesses and with the community’s best interests in mind. Football sponsorships are generally faceless gambling or cryptocurrency corporations these days, so this partnership is a refreshing change of pace.
The corporation appears to be expanding in size, thus the Baggies joining this potentially rising ship could assist reap even greater advantages in the future. West Brom fans are a proud bunch, thus Liquid’s embrace of this ideology would be highly received.
According to Insider Media, their chief executive Elisabeth Lewis-Jones stated, “Sport has the power to unite communities, instill a sense of civic pride, and showcase the people that make a region great.”
However, fans’ attitudes toward club sponsors are frequently influenced by the amount of money they contribute to the team’s success as well as potential ethical concerns.
However, fans’ attitudes toward club sponsors are frequently influenced by the amount of money they contribute to the team’s success as well as potential ethical concerns.
The Baggies could use a major cash injection right now, and Liquid appears to be a really invested sponsor, so this arrangement appears to suit everyone concerned.