New York, September 17, 2024 – Captivate, a leading digital video network known for its 100% viewable and brand-safe media in high-traffic office towers and upscale residential buildings, is excited to unveil its new strategic partnership with Adelaide. Adelaide is renowned for its expertise in attention metrics, and this collaboration is set to provide brands and advertising agencies with unprecedented insights into audience engagement on Captivate’s digital screens.
The partnership will integrate Adelaide’s cutting-edge attention metrics with Captivate’s existing media offerings. Adelaide’s attention metrics are celebrated for their accuracy and reliability, allowing for a more precise measurement of media quality. This integration will enhance Captivate’s capability to offer detailed insights into how effectively their screens capture audience attention, reinforcing the company’s dedication to utilizing the latest advancements in measurement technology.
Leigh Lowery, Chief Revenue Officer at Captivate, expressed enthusiasm about the new collaboration: “We are thrilled to introduce Adelaide’s innovative attention metrics to our platform. These advanced metrics not only validate the high-quality media experiences we deliver but also ensure our clients that their campaigns are engaging the right audiences in the most effective manner.”
Recent data shows that Captivate’s screens outperform various other out-of-home (OOH) advertising formats, including outdoor, transit, entertainment, and even point-of-sale locations. This superior performance highlights Captivate’s competitive edge in the media landscape, thanks to the precise and actionable insights provided by Adelaide’s attention metrics.
Marc Guldimann, CEO and co-founder of Adelaide, also shared his excitement about the partnership: “Partnering with Captivate allows us to extend our AU measurement into the DOOH space. By combining our attention metrics with Captivate’s extensive network, we can provide advertisers with even more refined insights, significantly boosting the effectiveness of their campaigns.”
About Captivate
Captivate stands out as North America’s premier digital video network, delivering fully viewable, fraud-free, and brand-safe media in key locations where high-value audiences work and live. Reaching millions in prominent office towers and luxury residential buildings, Captivate creates influential connections between brands and decision-makers at critical moments. Their advanced targeting, premium video activations, and robust measurement solutions help brands achieve their objectives.
About Adelaide
Adelaide leads the industry in attention-based media quality measurement. Its mission is to enhance transparency and fairness in advertising by providing a precise, omnichannel metric that connects media quality to business outcomes. Known for its AU metric, Adelaide helps the world’s largest brands make informed investment decisions and optimize campaign performance. Headquartered in New York City, Adelaide continues to advance the field of attention metrics, shaping the future of media measurement.