In a significant move, Kelly Brittain, who has served as the Brand and Communications Director for Red Bull Racing since 2021, is set to take on a new role in MotoGP as the Managing Director of Global Marketing starting in 2025. This transition comes amidst a broader wave of staffing changes at Red Bull Racing, where notable figures such as Adrian Newey and Jonathan Wheatley have also announced their departures. Brittain’s exit marks another chapter in the evolving landscape of the team.
During her tenure at Red Bull, Brittain played a vital role in shaping the team’s brand identity on a global scale. While her focus was not directly on the technical aspects of racing, her contributions to marketing and communications have been essential in establishing Red Bull as a premier brand in the motorsport industry. As she prepares to join MotoGP, Brittain expressed her enthusiasm for the new challenge, stating, “MotoGP is, deservedly, one of the most prestigious brands in sport and I’m thrilled that I will be working with the team to elevate the sport and expand the fanbase globally.”
Brittain’s upcoming role in MotoGP represents a significant step in her career, allowing her to leverage her expertise in brand development and marketing on an even larger platform. Red Bull is well-known for its influential presence in sports marketing, and Brittain aims to harness this experience to help MotoGP grow its audience and enhance its reputation.
With these shifts in personnel, Red Bull Racing is poised for a period of transformation. While some may express concern over the departures, it’s common in high-achieving teams for individuals to seek new opportunities that align with their professional aspirations. As the team undergoes these changes, it will be interesting to see how the new dynamics will affect their performance on the track.
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